& Other Stories

H&M’s new high-end label, & Other Stories, launched in London this week with the opening of its debut store on Regent Street. & Other Stories provides great fashion, accessories and beauty goods at decent prices. Apart from their in-house designers, who clearly favor architectural shoes and sculpted silhouettes (very Scandi-chic, if we do say), the brand also introduced their “Co-Labs”—temporary collaborations with young talents like The Lake and Stars, Clare Vivier, and Alyson Fox. In other words, the two-story shop is the place to go for cool hunters on a budget. Earlier this year they already presented their beauty line at Colette in Paris. So plan a trip to London of Paris is the message, I know I will.

& Other Stories
256-258 Regent Street
London

pictures via Vogue.uk and & Other Stories tumbler